Privacy statement

This privacy statement details the policies and practices of MBA Recherche («we») regarding the treatment of personal information and informs you about the personal information that we gather about you via our website or by our online or telephone questionnaires. It explains how we use and divulge this information, the choices open to you with respect to these uses, and the manner in which you may correct the information we have in our possession.

We take the protection of your personal information to heart. We may sometimes update the privacy statement. This statement is effective since the date of "last revision" which figures at the top of this page. We will treat your personal information in accordance with the privacy policy in force at the moment at which that information is gathered and within our privacy policy except where we obtain your consent that such information be treated differently. This privacy applies to all information that we gather or receive about you, wherever it comes from. This site is reserved for Canadian residents.

1. What is meant by personal information?

Personal information is defined as data which allow the identification of a specific person. This information can include your name, your age, your gender, your address, your telephone numbers, your email address as well as your opinions and point of views.

2. How do we gather your personal information?

We always gather your personal information by legal and fair means, including your email address, when you give us permission or by other means permitted by law. Also, in order to ensure data integrity when you subscribe to the panel and when you answer our surveys, we use a computer validation technique of the Internet Protocol Address (IP) that was assigned to you by your Internet service provider. We also use a computer validation technique (Java) allowing us to obtain additional non-personally identifiable data (operating system, date and time, cookies, etc.). This data does not enable us to identify you personally.

3. Partnerships

We can receive your email address via a third party or via a process of co-subscription. If you indicate that you wish to take part in our panel via the intermediary of one of our co-subscription partners, your email address may be communicated to us in order that we may send you a link to our sign up page. Our co-subscription partners can also simply direct you to a sign up page on our website, in which case your email address will not be given to us until you provide it during the subscription process.

The contractual agreements made between us and our co-subscription partners guarantee that your personal information will not be shared with anyone else or used for any other purpose.

4. How do we use your personal information?

We use your personal information to conduct market research studies via surveys and focus groups and this, only in ways permitted by law. In all cases, the identity of respondents is protected at all times.

5. How do we use your email address?

We use your email address to confirm your subscription to our panel, in order to allow the proper management of your profile and also to send you invitations to participate in focus groups and online surveys. It is necessary to receive these emails in order to participate in our research projects.

6. How can you unsubscribe?

All our emails and our surveys include a link to unsubscribe. By clicking on the unsubscribe link, you will go to a web page where you will be able to easily unsubscribe by following the on-screen process. You can also request to stop receiving emails by contacting us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We will treat your request within a period of 10 working days after having received it.

7. Divulgation of personal information

We reserve the right to divulge your personally identifying information when the law requires it and when we determine that the divulgation of such information is necessary in order for us to conform to a judgment, a ruling or a judicial act.

8. How and when do we obtain your consent?

We obtain your consent before collecting and before using or divulging your personal information, including your email address, for whatever purpose. Your consent may be obtained orally or in written form, for example, when you answer a survey.

9. What measures have we put into place to protect your personal information?

We have put into place security measures which are physical, organizational and technological, and which aim to protect your personal information, including your email address, against loss, theft and access, divulgation, copy, use or non-authorized modification. The only employees who may access your personal information, including your email address, are those who «need to know» or whose tasks reasonably require such access.

The systems used to save your personal information, including your email address, are housed in a secure data centre. We prevent electronic intrusion by using firewall technology. Employees who have been granted access to your personal information, including your email address, may access it only by using secure connections and passwords within our network.

10. Notice of modification on information already recorded in our database

If we decide to modify our confidentiality policy, we will display the modifications within this declaration of confidentiality and in the appropriate areas so that our users may always be informed about the type of information we gather and the use that we make of it. The personal information will be used in accordance with the privacy policy in effect at the time the information was collected.

In any case, if we intend to use members’ personally identifying information, including their email address, in a way that differs from those indicated at the time the information was gathered, we will inform the users by email. They may then accept or refuse the usage of their personal information in the described manner. However, users who have cut off all communication with the website or who have deleted/deactivated their account will not be contacted and their personal information will not be used in the new manner described.

In addition, if we make significant changes to our confidentiality practices which do not affect the information already entered in our database, we will display a visible notice to that end on our website. In certain cases, in addition to displaying a notice, we will send an email to users who have chosen to receive communications from us in order to inform them of the changes made to our confidentiality practices.